# Serge's Content Library

Materials that have shaped my thinking as a product builder.

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## Jobs to Be Done

### Books
- [Competing Against Luck](https://www.amazon.com/dp/0062435612/)
- [The Jobs to Be Done Handbook](https://www.amazon.com/Jobs-be-Done-Handbook-techniques-application/dp/1499339232/)
- [Learning to Build](https://www.amazon.com/Learning-Build-Bedrock-Innovators-Entrepreneurs-ebook/dp/B0B958BK6P/)
- [Demand Side Sales 101](https://www.amazon.com/dp/1544509960/)

### Videos
- [General Intro to the Theory](https://youtu.be/sfGtw2C95Ms)
- [Peloton JTBD Interview](https://www.youtube.com/watch?v=ek0yAdEkbgA)
- [Intercom's VP of Marketing on JTBD](https://youtu.be/k0NRo3yLqxM)

### Articles
- [Marketing Malpractice (HBR)](https://hbr.org/2005/12/marketing-malpractice-the-cause-and-the-cure)
- [Personas vs. Jobs to Be Done](https://www.nngroup.com/articles/personas-jobs-be-done/)
- [The Forces of Progress](https://jtbd.info/the-forces-of-progress-4408bf995153)
- [JTBD Framework](https://medium.com/make-us-proud/jobs-to-be-done-framework-748c761797a8)
- [Right vs. Wrong Interpretation of JTBD](https://jtbd.info/know-the-two-very-different-interpretations-of-jobs-to-be-done-5a18b748bd89)
- [Intercom on Jobs-to-be-Done (PDF)](https://marketing.intercomcdn.com/assets/jtbd/v1/Intercom_on_Jobs-to-be-Done.pdf)

### Podcasts
- [Bob Moesta on Intercom Podcast](https://open.spotify.com/episode/3WbtWMo6YaMdzprbZfLQhv)
- [HBR — Andrew & Bob](https://podcasts.apple.com/us/podcast/the-disruptive-voice/id1107627222?i=1000446976886)
- [The Circuit Breaker Podcast](https://podcasts.apple.com/dk/podcast/the-circuit-breaker/id1617350970)
- [The Disruptive Voice](https://podcasts.apple.com/us/podcast/the-disruptive-voice/id1107627222)
- [Lenny's Podcast — JTBD Episode](https://open.spotify.com/episode/2P3uSEsaLgKiH3BClU7PiV)

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## Innovator's Dilemma

### Books
- [Innovator's Dilemma](https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation-ebook/dp/B012BLTM6I)
- [Innovator's Solution](https://www.amazon.com/Innovators-Solution-Creating-Sustaining-Successful-ebook/dp/B00E257S7C/)

### Videos
- [Innovator's Dilemma, Steel & JTBD](https://www.youtube.com/watch?v=V603pf9s5WA)
- [Quick Innovator's Dilemma](https://www.youtube.com/watch?v=qDrMAzCHFUQ)

### Podcasts
- [The Disruptive Voice](https://podcasts.apple.com/us/podcast/the-disruptive-voice/id1107627222)

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## Game Design

### Podcasts & Talks
- [Rahul Vohra on Invest Like the Best](https://podcasts.apple.com/us/podcast/invest-like-the-best/id1154105909?i=1000493211576)
- [Rahul Vohra Talk](https://www.youtube.com/watch?v=zaxAdRlyZQ8)

### Articles
- [7 Principles of Game Design](https://blog.superhuman.com/game-design-not-gamification/)

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## Product

### Books & Guides
- [Shape Up (Basecamp)](https://basecamp.com/shapeup)
- [Inspired](https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers-ebook/dp/B077NRB36N/)

### Videos
- [Apple Focus Video](https://youtu.be/xpmfTNjpF8U)
- [Vision Typing (SVPG)](https://www.svpg.com/visiontyping-and-the-hands-on-executive/)

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## Support

- [Kick Ass Customer Service (HBR)](https://hbr.org/2017/01/kick-ass-customer-service)